TransPromo combines personalized marketing messages with must-read statements, invoices, and other documents to help accomplish two important, measurable results: increased revenue and retained customers.
TransPromo is a compound expression formed from the words “transaction” and “promotional”. By adding relevant messages, companies can piggyback promotion or even advertising onto existing transaction-related documents, such as statements, invoices, or bills. Transaction promotional documents combine CRM (Customer relationship management) and data mining technology with variable data printing and location intelligence.
With TransPromo, you can turn each step of your integrated marketing campaigns into an opportunity to strengthen and grow customer relationships. Instead of plain statements and messages, you can create personalized, customer-centric communications that can help you:
- Strengthen brand image and create competitive distinction
- Improve bill clarity and reduce call center traffic
- Use special offers to up-sell, cross sell, and drive business results
- Generate revenue by selling advertising space
- Use personal messaging to build brand loyalty
- Strengthen and expand multi-channel marketing
GLM Group offers end-to-end software solutions for designing, composing, and producing personalized print and electronic customer communications. Our mission is to enable you to communicate more effectively, to more people, in a way that is more responsive to the needs of your your customers and to your bottom-line performance.