Objectif Lune and DirectSmile have teamed to allow PrintShop Mail users to benefit from the advantages brought forth by image personalization. Check out the results of the development of a plug-in that allows connectivity between both applications.
What is image personalization?
Image personalization is the ability to dynamically add conditional text to background images, opening unique opportunities for creative designs with variable contents. It allows for the design and production of outstanding direct mail pieces which capture the attention of customers through a combination of individualization and emotion.
This helps users to increase the impact and ROI of marketing measures and develop new business opportunities in the VDP area. Personalized Images add “emotional power” to paper, making Direct Mail campaigns more attractive and increasing facts retention, which leads to higher response rates and affiliated sales.
With perfect integration of variable text in high quality photo designs you are ready to create the print products that amaze customers and boost response rates.
Start creating emotions
Imagine… the impact of a direct mail campaign that uses fully personalized background images with the recipient’s first name written in sand or snow or even with each letter integrated into pieces of clothing hanging from a cloothes line.
Imagine… the increase in affiliate sales by being able to show the recipient what their promotional items will look like with their logo engraved on it beforehand.
Imagine… the response rates for invitations to an event when the printed invitations portrays each and every recipients’ name flowing in red wine being poured in a glass.
Imagine… the success of a direct mail piece for a travel agency inviting their customers to a beautiful escape under a bright sky and shinning sun with the recipients’ first name written up in clouds.
The possibilities are endless!
Offered through affiliation with Printer Connection, an authorized Objectif Lune business partner.
PlanetPress is a registered trademark of Objectif Lune. Offered through affiliation with Printer Connection, an authorized Objectif Lune business partner.