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It speaks to your customers and closes the sale.

VOXPOP is an effective, proven advertising medium that speaks to your customers when they are ready to purchase at the point of sale. With our dynamic volume management and Sure-Play delivery system, we guarantee that your message will be delivered to the right audience and heard with crystal-clear accuracy. In the end, it will move your customers to think, process, and act.

Guaranteed Delivery and Results

VOXPOP is more than just a channel for advertising. It is a complete retail experience. A custom-crafted music program is designed to relate to your specific customer-base. Coupled with audio content that is both informative and entertaining, customers are greeted by a positive and energetic atmosphere that encourages them to have fun while shopping.

VOXPOP controls all audio content from a central base of operation, where we monitor and adjust volume levels for each and every store. This assures that your message will be played when you want it, and heard by customers who will be moved to act, without being annoying or overpowering. It gives you a powerful in-store voice at the point of purchase.

The Power of VOXPOP

Premium Sound Quality - We provide high-quality audio content that is professionally produced and pleasant to the ear. Audio quality is centrally controlled and audited, and store-volume levels are dynamically calibrated in real time. Customers do more than just shop; they actively enjoy the total VOXPOP experience.

Geo-targeting - We deliver your message to the correct demographic zone: at the right time, in the right context, and in the appropriate language for your target shoppers. This is all done on a store-by-store basis.

Custom Music Profiles - Music programming is carefully designed to support your particular store’s brand image. We work with you to create a personalized music program that fits your customer demographic according to the region and locations of your stores.

Stimulating Content -  VOXPOP audio content is both informative and entertaining. Our system provides relevant messages and advice that relates to your customers and compelling them to take action.

Low Cost per Impression - The advertising cost to deliver messages through VOXPOP is far lower than with print or broadcast media. Your messages will reach shoppers at the point-of-sale, precisely at the time when they are making buying decisions. The flexibility of the VOXPOP system complements and reinforces your advertising investments.

Customer Awareness - VOXPOP captures and holds shoppers’ attention so they are aware of and retain what is heard. There is no “zapping” with our system. We always deliver your information with perfect clarity to influence your costumers’ buying decisions.

Connect with Your Customers - VOXPOP connects to shoppers with pinpoint demographic accuracy – the right message, at the right time, in the appropriate region of the country, and even in the right neighborhood. It connects with the highest-potential shoppers, when they are most receptive to your message or offer.

How Does It Work?

VOXPOP flawlessly delivers crystal-clear music and messages directly to your stores:

• 70% of audio programming is music.
• 30% of audio programming is messages.

The VOXPOP system is controlled 24 hours a day, 7 days a week from a central hub, so there is zero downtime and zero involvement required from your store employees. We constantly monitor each store for premium audio quality.

With VOXPOP Store paging messages will never interrupt an advertisement.

VOXPOP streams over standard internet protocols to any store, anywhere.

The unique, proprietary technology eliminates problems that limit the effectiveness of the other audio systems:

• Internal announcements that interrupt paid advertising messages
•  
  Ambient background noise that overpowers audio messages.

VOXPOP guarantees your messages when and where you want them. Volume levels dynamically respond to changing levels of ambient noise in each store.

This content from the VOXPOP website:  http://voxpopusa.com/